So, you want to be a freelancer?
To freelance is to experience genuine work freedom – creatively and in terms of lifestyle. You own your time, maybe for the first time, so…
Recent Posts
Six small business mindset ideas
I am going to preface this post with a little philosophical thought…I think the traditional essence of the power of copywriting as a profession is…
Why copywriting is still very much an art
To write copy is to create original expression designed to persuade people to purchase. Your client may be looking to sell product and/or service in…
Continue reading → Why copywriting is still very much an art
My top 5 professional skills for my 2021 toolkit
Freelance copywriters are not just creative professionals, they are also business owners. Managing the two requires a careful balance of a variety of skills. I…
Continue reading → My top 5 professional skills for my 2021 toolkit
Should you be a specialist or a generalist freelance copywriter?
You’ve taken the plunge and decided to pursue your freelance ambitions. Congratulations and welcome! You are working on your pitch and feel that you need…
Continue reading → Should you be a specialist or a generalist freelance copywriter?
Effective client communication
The key to achieving effective client communication is courtesy – it is as simple as that. Your client pays your professional fees so they naturally…