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I am going to preface this post with a little philosophical thought…I think the traditional essence of the power of copywriting as a profession is simply the use of a deftly wielded pen to craft the perfect message plus plenty...

The key to achieving effective client communication is courtesy – it is as simple as that. Your client pays your professional fees so they naturally come first at every stage in their customer journey with you, their chosen freelance copywriter....

As every freelancer can appreciate, we get to do what we love but it helps if we can also get paid to do so! The creative side of copywriting may come easily to you but the business side, as a...

So, you have landed the dream. The biggest copywriting project you have been commissioned to write (to date) comprising thousands of perfectly chosen words sown into hand-crafted sentences to compel your client’s end customer to buy. The only problem with...

As you may know, content marketing is an integral part of the plan to overcome the economic impact of Lockdown. Businesses are getting ready to re-open fully and so need to re-energise their offer to market. Good copywriting is central...

I often see adverts on various recruitment platforms which are incredibly short and lacking in the information a qualified copywriter needs in order to respond promptly and effectively to you, the prospective client.  Quite simply, the advert acts as your...