Sometimes you are too close to a project to craft the tiny words you need to complete it ready for launch.
Look for an expert, experienced freelance professional marketer and copywriter with a keen eye to make the complex succinct.
You need original, thoughtful micro copy which is clear, concise and compelling – you need me to craft it for you and it needs to be one articulated in your brand tone of voice.
- Slogans for ad campaign
- Strapline or heading for a product or service package
- Headline (and of course body copy) for a Press Release
- CTA’s (calls to action) for your website copy
- Google Ads/PPC (pay per click) advert copy
- Pop-up prompts for email capture of website visitors
- Placeholder text to prompt response in customer feedback forms
- Marketing consent text on websites
Short copy is impactful promotional copy often delivered within social media marketing. It needs to strike the right balance of social yet informative, punchy and commercial yet adds value to the growing community it serves in order to create brand loyalty and so repeat purchase.
- Social media posts – visual creation (Canva) and all associated copy including keyword research for the #hashtags you need delivered via agreed content calendar
- Marketing flyers – new product/service launch, events
- Company announcements – for web or press
- Team career/pen profiles for marketing literature – hard or digital copy
- Product profiles and reviews
- Blogs
- Client testimonials (interview and copy)
- Google My Business posts
Looking to establish or consolidate your position as a thought leader in your field? You need long copy articles on your products, services, innovation, approach plus in-depth case studies to really show proof of concept to your prospective customers.
- Thought leadership articles for your LinkedIn page
- Email newsletters – copy required across the newsletter itself, the website landing page, the imagery and video
- Direct Mail letters (popular choice for professional services)
- Company case studies
- Comprehensive website copywriting (new site launch or substantial refresh)
- Team CVs – in one brand voice
- Industry press articles, press releases, interview pieces
- Sales and marketing collateral – brochures, presentations